Philips Electronics

How do you stop your prime prospects dead in their tracks at your #1 customer (Home Depot)? It’s simple...with a flashing red traffic light. When Philips Light Bulbs needed a major event in support of their Long Life Light Bulbs, Bob worked with Reach Marketing to create, develop and execute the “Stop Changing Light Bulbs!” promotion. The 4’x3’ die-cut, 3-dimensional signage with blinking traffic light stopped traffic and built sales in all Home Depots.