How do you make SaraLee/Hanesbrands #1 customer fall in love with a new product line? You introduce the Lovable line of intimate apparel, with a heart stopping promotion on Valentine’s Day, in the Big Apple. Working with Reach Marketing, Bob helped develop, manage and execute the successful Valentine’s Day introduction of Lovable at Kmart. The blockbuster program featured #1 R&B artist Brian McKnight at Kmart signing autographs and performing at a fashion show for press and consumers, complete in-store merchandising (displays, sweepstakes, shopping bags, bag stuffers, etc.), radio and print advertising and web cast.