Just My Size, the Hanesbrands line for plus-size women, needed a program to generate sales for its biggest customer…Walmart. Howe Marketing Works teamed with a Just My Size to create a national satellite media fashion show for the A.M./Morning talk shows. To ensure maximum exposure TV celebrity Star Jones was commissioned to host the fashion show. The show cleared in major markets and featured plus-size models noting that all featured apparel items could be purchased at Walmart.
