Maxwell House/Stanley Tools
Maxwell House Coffee requested Howe Marketing Works provide marketing partners for their 18-month “Spruce Up Your House with Maxwell House” national program. Bob teamed with SAI Marketing to secure two partners (Stanley Tools and Black & Decker) who each contributed over $250,000 in branded merchandise prizes. The partners were featured on over 100 million Maxwell House packages and received TV, radio, FSI and website support in excess of $5 million. The program achieved all consumer and trade objectives.