When Playtex intimate apparel needed to simultaneously upgrade their image and respond to key customer (Kohl’s) requests for a breakthrough program, Bob worked with Reach Marketing to create a totally integrated promotion featuring then ABC-TV View host Star Jones. From a rave-review presentation at Kohl’s Headquarters to flawless execution (advertising, on-pack sweepstakes, in-store displays and personal appearances), the program was so successful it was repeated in Year II.
