When Apple & Eve required business building ideas of biblical proportions, Eric answered the call. He was responsible for: the introduction of Apple & Eve Organic Juices, the development of two new product lines…Waterfruits and Light & Fruitful, the 3-year sponsorship for the Apple & Eve Newport Folk Festival (featuring Bob Dylan’s return to Newport), “The Stepford Wives” movie product placement and more. Bottom line, Yr. 1 ROI: $10MM+ in gross sales plus an estimated juicy $2 million net profit.
