Hanesbrands, Inc.

Hanes needed a major effort to 1) support its complete line of products in its all-important mass merchandiser class of trade and 2) complement its “be you” corporate branding theme. Bob worked with Reach to execute the “You Pick the Music” instant win promotion on 15,000 packages. The program delivered pallet size displays to all retailers and in the case of Walmart… double-size Power Pallets.