Howe Marketing Works: Papa Gino's Pizza

When it came time to reach new sales goals, it made sense to score consumer points with the “Free Kicker” Sweepstakes featuring the Super Bowl’s, winning field goal kicker, Adam Vinatieri. Eric made sure Papa Gino’s, the 250 outlet New England Pizza/Sandwich franchise, had just the spokesperson New England Patriot fans would react to in big numbers. The program increased sales over 18% and created a data base of 30,000 Papa Gino’s fans. The program scored big time and was repeated successfully in Year II.

Clients

The Howe Marketing Works team has served the following clients:

FOOD & BEVERAGE
Apple & Eve
Campbell's (Chunky Soup, Labels for Education Program)
Frito-Lay (New Products)
Hershey's (Chocolate brands, Twizzler)
Kraft (Maxwell House Coffee, Jell-O)
Ocean Spray Cranberries
Papa Gino's Pizza
Slim-Fast Foods
Twinings Tea of London
Yoplait

HEALTH & BEAUTY
Bayer Consumer Care (Bayer Aspirin, Aleve)
Colgate-Palmolive (Total Toothpaste)
Natural White Tooth Whitening Kits
Nature Made Vitamins
Schick

OTHER
Hanesbrands (Playtex/Bali/Just My Size/Hanes Apparel)
Kodak (Power of Purchasing - Continuity Program)
Philips Electronics (Lighting Division)
Reckitt Benckiser (Lysol)
Stanley Tools

RETAIL
Walmart
Kohl's
Kmart/Sears
CVS
Best Buy

Our Team

Bob Howe / Managing Partner
Bob founded Howe Marketing Works in 2003 after a successful marketing career in the packaged goods arena...on both the agency (BBDO/Grey/Reach Marketing) and client side (Bayer Consumer Care/Kraft). The opportunity to work with many of the brightest and most challenging clients as well as top-tier agency personnel provided the framework for the success of Howe Marketing Works....great people doing great work.

Steve Bodkin / Creative Director
Steve is the consumate creative pro. His business building creative is always on strategy and always provocative. Steve's left-brain marketing expertise combined with his right-brain award winning creative campaigns make him a multi-talented threat. His areas of expertise include: advertising, promotion, product design, packaging and corporate identity programs. Client categories include: packaged goods, high-tech, pharmaceutical and fashion . A client sampling: Twinings Tea of London, MasterCard, Beiersdorf Inc., Walt Disney Co., Natural White Tooth Whitening Kits and many more.

Marc Bessinger / Sponsorships & Sports Marketing
Marc makes things happen! Marc and his team at YES, Inc. deliver brand building creative solutions in the areas of: sponsorship, turnkey sampling programs, account specific programs, trade shows and sports marketing programs and events. Marc has created successful programs for: AOL Time Warner, Continental Airlines, Dannon, Dole, PepsiCo, Aleve, Best Buy and more. His programs have involved sporting events from Minor League Baseball to the International JPMorgan Chase Corporate Challenge Series.

Kathy Flynn / Entertainment Media Director
Do these names ring a bell? Madonna, Aerosmith, Bon Jovi, Janet Jackson, Michael Jackson, Metallica....MTV, VHI, YouTube? Kathy has created and developed successful programs with all of them and more. If your brand needs that high-profile business building, "retailtainment" jolt, let Kathy and her team create a contemporary breakthrough program that will maximize your brands sales and awareness. From blockbuster concept to all the details that make a high profile media/celebrity program successful Kathy will make it happen. We'll sweat the details: full-scale venue management, on-site branding & sponsorships, negotiations & client relations, red carpet development & talent relations, pre/post-party green room production and related contests & sweepstakes, etc.

Dennis Kelly / Interactive Games
Dennis is very serious when it comes to fun and games. He can provide your brand with "winning" on-line promotions utilizing proven and proprietary game technology. Having created, tracked and measured hundreds of games and promotions, we know which sweepstakes, contest or e-learning tactic to recommend to help you influence behavior and gain loyal customers. Dennis has worked with Campbell's Soup, American Express, Dunkin Donuts, 3M, Pillsbury and more.
Need that special on-line promotion that generates its' own PR? Dennis created the game that gave away the world's most valuable baseball trading card (Honus Wagner) on the Larry King Show. Let us make your brand an online celebrity!

Eric Sundman / Ideation & Concept Development
Eric generates the "Why Didn't We Think of That?" ideas and concepts that stop our clients dead in their tracks. We provide the big ideas that: create new categories, turn your retail outlet into a bold branding statement, make each of your SKU's an intregal part of a patented loyalty program. Find out: Why Ikea will have their competitors green with envy; How Yoplait gave breakfast a whole new twist; How Nature Made Vitamins increased revenue +1o% by minding it's "ABC's".

Let us show you Howe Marketing Works!

Papa Gino's Pizza

Here's Howe Marketing Works...

Clients

Our Team

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