Papa Gino's Pizza

When it came time to reach new sales goals, it made sense to score consumer points with the “Free Kicker” Sweepstakes featuring the Super Bowl’s, winning field goal kicker, Adam Vinatieri. Eric made sure Papa Gino’s, the 250 outlet New England Pizza/Sandwich franchise, had just the spokesperson New England Patriot fans would react to in big numbers. The program increased sales over 18% and created a data base of 30,000 Papa Gino’s fans. The program scored big time and was repeated successfully in Year II.